Recognition: is it worth the cost?

There is that old little anecdote of the successful businessman who, during his holidays, anchors his dazzling yacht close to an idyllic beach. He puts on his panama hat and heads towards the sand. Overtaken by that holiday ecstasy that always makes one prone to extroversion, he wears his best smile and starts a chat with a native. And he asks him what he does at that place. Our executive …